How to Choose the Perfect Corporate Gift in 7 Steps
Although you may associate gift giving with holidays and birthdays, corporate gifts are an exceptional way to grow your business and cement colleague relationships within your own organization. Giving the right corporate gift will leave a lasting impression and help potential customers or long-standing clients to have a good impression of you and your business in the future. Give the wrong gift, however, and you may have the opposite effect of what you intended. Likewise, if you’re attempting to reward a hard-working employee within your own business, then you need to choose wisely. Gifts that are work oriented or cheesy won’t exactly make your best workers feel appreciated.
To understand how to choose the perfect corporate gift first requires that you understand and apply the differences between a real gift, and an incentive. Whether you are giving to a customer or employee, gifts should be given with no expectation of reciprocation. If you want to give employees something to encourage them to work harder or reach certain goals, then that is an incentive and is not truly a gift. Likely, gifts should be given clients and potential clients with no expectation that they will throw more business your way. Gifts should be thoughtfully chosen and given in the spirit of showing appreciation and making the recipient feel good.
How do you choose a gift that will make an impression? There are numerous options available, but all good gifts should be chosen with a few key things kept in mind.
How many branded mouse pads, pens, and magnets have you had floating around your office? Probably more than you can remember. Do you recall any of the businesses who gave them to you or the person who bestowed the gifts? Not likely. If you’re trying to leave a lasting impression with something useful, thoughtful, and unique… then think outside of the box with a unique corporate gift. You could give your client a branded mug, but it might just get lost in all the other branded mugs he has sitting around already.
This should go without saying, but make the gift personal whenever you can. This is especially true when giving corporate gifts to employees or colleagues. It shows that you care and have taken the time to get to know the person receiving the gift, and that says a lot about your business culture. Aside from showing a level of thoughtfulness that a more generic gift simply can’t, there are times when knowing a person’s preferences is even more important. For instance, giving a food basket might be nice, but do you know if the recipient has any food allergies?
1. Make it memorable
How many branded mouse pads, pens, and magnets have you had floating around your office? Probably more than you can remember. Do you recall any of the businesses who gave them to you or the person who bestowed the gifts? Not likely. If you’re trying to leave a lasting impression with something useful, thoughtful, and unique… then think outside of the box with a unique corporate gift. You could give your client a branded mug, but it might just get lost in all the other branded mugs he has sitting around already.
2. Make it something they will use daily
On that note, if you can choose a gift that your customer or employee will see every day at the office or even at home, then that will achieve more than something that can be used just once, or sparingly. That Christmas decoration might be beautiful, but once the holidays are over, it will go back into the box until next year. And while everybody loves a basket of muffins, once they’re eaten, there’s no more reminder of your relationship.3. Personalize it
This should go without saying, but make the gift personal whenever you can. This is especially true when giving corporate gifts to employees or colleagues. It shows that you care and have taken the time to get to know the person receiving the gift, and that says a lot about your business culture. Aside from showing a level of thoughtfulness that a more generic gift simply can’t, there are times when knowing a person’s preferences is even more important. For instance, giving a food basket might be nice, but do you know if the recipient has any food allergies?
