What is a better feeling than receiving the perfect gift? Giving the perfect gift. Gone are the days of crystal barware and silverplated picture frames as corporate gifts. Companies today have the option to gift truly unique and even customizable items to their customers and employees. Implementing a successful corporate gifting strategy can generate growth for your organization and keep your brand on the forefront of your client’s mind.
Corporate gifting allows you to express your gratitude and recognize the impact a client has on you and your company. It lets your client see firsthand that they are truly important to you—that they are not just a number on a spreadsheet. It creates loyal clients who think positively about your organization. It can also be used to reward high performing employees or be used to commemorate a milestone. Whether you gift your clients or your employees, corporate gifting can be used to show your appreciation for those important to your company’s success.
THE EVOLUTION OF GIFTS
Gift-giving can be traced back to our earliest days as cave dweller, given for many of the same reasons as today: to express love, show appreciation, or even display a sense of community.
The first gifts were likely unique stones, flowers, or animal hides. As tools developed and civilizations advanced, so did gifts. In medieval times, gifts were commonly given to procure favor with the king or prove allegiance. Around 1790 (the year depicted in the MOVA Antique terrestrial Globe, pictured above) and into the 1830s, Christmas trees lit by wax candles and holiday gifts became popular across Europe and the United States.
Today gifts take on many forms such as tokens of love, donations of time or money for a good cause, or a simple thank you.
Corporate gifts have evolved as well. In decades past they were expected and often were used to adorn an office, such as silverplated frames, barware, or clocks; the act of giving lost much of the sentiment and genuine appreciation.. Expectations for corporate gifts today still focus on office décor gifts, but the gifts themselves have shifted to be more thoughtful and with a personalized touch.
WHAT IS CORPORATE GIFTING?
In the simplest terms, corporate gifting is giving someone a gift from your organization. However, corporate gifting is truly much more.
Corporate gifts are a form of marketing and promotion for your organization. They not only advance awareness of your organization, but also have the power to express appreciation and gratitude towards people who have helped your organization grow.
Corporate gifts can be given throughout the year:
- During holidays
- To mark a milestone
- As a welcome gift
- To celebrate an anniversary
- To say thank you
Corporate Gifting Strategies for Success
Investing time and effort into a proper corporate gifting strategy can result in great gains for your organization. Gifts allow people to feel appreciated and build better relationships, even in the business world. Maybe you have a client who is out of this world, and you want to let them know how much you appreciate them. One of the MOVA Space Globes (pictured above) would be an excellent choice!
Choosing the right time and the right gift is a business opportunity as much as it is a thank you or sign of recognition to your clients. A gift that can be used to decorate an office may end up on a Zoom call or be noticed by others. Discussions about unique gifts can open-up communication channels between parties where your company’s name is mentioned as a valued asset. It can also serve was a daily reminder to the client that you value them beyond numbers in their monthly reports.
When a gift is meaningful, the client has an even greater appreciation for the gift, your organization, and the relationship between you both. Research has shown that corporate gifting often results in higher spending and greater loyalty over time from clients.
Adhering to the Ethics of Corporate Gifting
The last thing an organization wants when giving a generic gift that brings little meaning to the recipient. The best ways to avoid any corporate gift-giving snafus are to:
- Think of the recipient
- Avoid sending a gift with contracts or proposals
- Gift occassionally
- Ask corporate gifting experts for advice
Finding the Perfect Corporate Gift
A corporate gift should be more than a tchotchke passed out at a convention booth. It is more than branding. Giving a client a gift that has meaning builds a relationship. It tells a client they are valued, respected, and appreciated.
It may seem like a Herculean task to find such a gift, but MOVA Globes makes it easy. MOVA Globes check every box when looking for the perfect corporate gift. They are memorable, can be personalized, are subtle yet elegant, and will be seen every day.
MOVA globes are unique. Each one is a stunning piece that blends art and technology. Every globe has an acrylic outer shell that houses a map, planet, or customized image that has been overlayed onto an inner shell. The outer shell remains stable while the inner one moves using the power of light and magnetism. For your employees that bring their best every day, the MOVA Globes Outer Space collection can show how truly special and “out of this world” you think they are. For your corporate clients who mean to world to your business, the MOVA Globes World Map Collection is the perfect touch of classic meets modern spin.
When your organization works with MOVA Globe specialists, you can also create a branded base or outer shell (a personalized globe is pictured above) with your company logo as a daily reminder of your organization. To truly make a lasting impression, you can customize the inner shell and make your own MOVA Globe. Your gift can be as unique and memorable as you desire. Your gift will be more than just a globe.
For a special client, or employee, who has everything, gift a MOVA Globe.
